The Future of Print Marketing is Finally Here
Today’s marketing techniques seem to revolve exclusively around digital platforms. From social media to online advertising, it seems like businesses are solely focused on Facebook likes, Instagram follows and Google ads. Traditional marketing strategies, like direct marketing, have been shelved because of their inability to provide transparency and, well, data. While there are still many consumers of print media, nothing truly “innovative” has come out of it in years—perhaps decades. Until now.
Meet Marc. With the help of IoT technology, Marc connected video brochures are unlike anything you’ve ever seen before—and they’ve hit the peak of direct marketing. Let’s take a closer look at all the amazing benefits Marc Media has to offer.
Insight Tracking
Did you know that Marc is the first of its kind to include first person insights? No more sitting back and hoping someone picked up your print brochure. Now, you get behavioral data on every Marc campaign, giving you key insights to help execute an effective sales strategy. Here’s what you learn from a Marc campaign:
- Location
- Number of Opens
- Number of Views
- Time it was opened + viewed
- Customer feedback/interactions
- Impressions
- Watch duration
- And more!
Best of all, results are delivered in real-time. If that’s not a surefire way to boost your marketing game, then we don’t know what is. We all know that insights are an important part of marketing on digital and email platforms, now, you can get those key insights on a channel that’s not tied to anyone’s personal devices! With an overload of information on every device, a Marc will get your campaign the attention it deserves.
3-in-1 Marketing Technique
We’ve all heard the phrase “kill 2 birds with one stone.” Make that 3 in this scenario! Marc combines print, video, and digital marketing in one unique brochure. Let’s take a moment to break it down.
- Print: Did you know that customers are more likely to remember print advertising than online advertising? That’s because when we’re online, we come across so much advertising that we barely notice anything. Print is in the person’s hand—and they can’t scroll past it! And with the option of sending a campaign via direct mail, you know it’s going into the hands of the right person.
- Video: We don’t need to tell you that when customers view a video about your product, they’re much more likely to make a purchase (89% actually). Videos attract the eyes and ears. An engaging, quality video can help you close the deal.
- Digital: Because of cutting-edge IoT, some amazing features have found their way into the world of Marc campaigns. As we’ve discussed, our connected brochures provide reporting that will revolutionize the way you market. And with interactive features found directly on the Marc, you’ll gain a robust understanding of your audience, helping you execute effective marketing and sales strategies. The impact is incredible!
Direct Mail Has the Highest Open Rate
Which are you more likely to open: A cool looking brochure addressed to you, or a random email found among a parade of random emails? Chances are, you’ll be drawn to the brochure (90% of direct mail gets opened) and there’s a video inside! Who wouldn’t want to check it out? Based on our own use cases, over 80% of customers who received a Marc opened it! That open rate is unheard of in marketing.
Are you ready to make your Marc?
Marc connected video brochures will prove to be revolutionary for your company. You’ll see your brand grow, sales skyrocket, and you’ll develop a real relationship with your customers. All in real-time—delivered straight to you with every open. The future of direct marketing has never looked better.
What are you waiting for? Launch a Marc campaign today!