Like every story in tech, we saw a great product—and we wanted to make it better. Although video brochures have always been recognized for their unique ability to capture audience attention, the lack of insight into campaign performance eliminated any possibility of long term success.
So, we set out to build a video brochure with intelligence or, as we called it, M.A.R.C—Media. Activated. Responsive. Console. Through strategic partnerships, we integrated IoT technology into every campaign, enabling Marc to collect data on behavior and sentiment—an unprecedented feat in direct marketing.
After 14 months of research, soldering, testing and piloting, we’re proud to share our vision with you.