--- title: Marc Media Content Hub & Blog | Analytics (3) description: Analytics | (3) image: https://crm.marcmedia.io/hubfs/digital-wide.png --- [Skip to content](https://crm.marcmedia.io/blog/tag/analytics/page/3#main-content) [![logo-m-marc-white](https://crm.marcmedia.io/hubfs/logo-m-marc-white.svg)](https://crm.marcmedia.io/) - [Media](https://crm.marcmedia.io/media) - [Experience](https://crm.marcmedia.io/experience) - [Create](https://crm.marcmedia.io/create) - [About](https://crm.marcmedia.io/about) - [Blog](https://crm.marcmedia.io/blog) - [Help](https://crm.marcmedia.io/knowledge) Open main navigation Close main navigation - [Media](https://crm.marcmedia.io/media) - [Experience](https://crm.marcmedia.io/experience) - [Create](https://crm.marcmedia.io/create) - [About](https://crm.marcmedia.io/about) - [Blog](https://crm.marcmedia.io/blog) - [Help](https://crm.marcmedia.io/knowledge) # Content Hub Discover how measurable direct mail is transforming modern marketing. MARC’s content hub delivers data-driven insights, attribution strategies, and engagement analytics that help marketers prove ROI and outperform traditional channels. [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [Attribution](https://crm.marcmedia.io/blog/tag/attribution), [Analytics](https://crm.marcmedia.io/blog/tag/analytics) ## [The New Attribution Layer: Connecting Offline Video Views to Funnel Velocity](https://crm.marcmedia.io/blog/offline-video-views-attribution-layer) May 3, 2025 Attribution has become the most misunderstood-and often the most overengineered-area of modern marke... [Read more](https://crm.marcmedia.io/blog/offline-video-views-attribution-layer) [B2B](https://crm.marcmedia.io/blog/tag/b2b), [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Buying Committee](https://crm.marcmedia.io/blog/tag/buying-committee) ## [How Multi-Viewer Engagement Becomes the Earliest Signal of Buying Committee Alignment](https://crm.marcmedia.io/blog/multi-viewer-engagement-buying-committee) April 11, 2025 In complex B2B sales cycles, buying decisions are made by groups, not individuals. Yet for years, ma... [Read more](https://crm.marcmedia.io/blog/multi-viewer-engagement-buying-committee) [B2B](https://crm.marcmedia.io/blog/tag/b2b), [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Buying Committee](https://crm.marcmedia.io/blog/tag/buying-committee) ## [Using MARC Analytics to Identify Buying Committee Activation](https://crm.marcmedia.io/blog/buying-committee-activation-marc-analytics) April 1, 2025 For years, marketing and sales teams have tried to answer one of the hardest questions in B2B: When ... [Read more](https://crm.marcmedia.io/blog/buying-committee-activation-marc-analytics) [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [ABM](https://crm.marcmedia.io/blog/tag/abm), [Analytics](https://crm.marcmedia.io/blog/tag/analytics) ## [Designing ABM Journeys That Actually Break Through: Where MARC Fits Best](https://crm.marcmedia.io/blog/designing-abm-journeys-with-marc) March 13, 2025 Every ABM program claims to be personalized, but much of what passes for “personalization” is little... [Read more](https://crm.marcmedia.io/blog/designing-abm-journeys-with-marc) [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [ABM](https://crm.marcmedia.io/blog/tag/abm), [Analytics](https://crm.marcmedia.io/blog/tag/analytics) ## [Why Every ABM Program Needs a Measurable Physical Touchpoint](https://crm.marcmedia.io/blog/abm-measurable-physical-touchpoint) March 1, 2025 Account-based marketing is built on a simple but demanding premise: when you focus on the accounts t... [Read more](https://crm.marcmedia.io/blog/abm-measurable-physical-touchpoint) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Video Marketing](https://crm.marcmedia.io/blog/tag/video-marketing), [ROI](https://crm.marcmedia.io/blog/tag/roi) ## [Physical Video vs. Digital Video: Why Buyers Engage Differently](https://crm.marcmedia.io/blog/physical-video-vs-digital-video-engagement) February 12, 2025 Marketing teams have obsessively studied digital video for over a decade. Every platform has dashboa... [Read more](https://crm.marcmedia.io/blog/physical-video-vs-digital-video-engagement) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Video Marketing](https://crm.marcmedia.io/blog/tag/video-marketing), [ROI](https://crm.marcmedia.io/blog/tag/roi) ## [The Hidden ROI of Physical Video Marketing: Why MARC Outperforms Digital Ads](https://crm.marcmedia.io/blog/hidden-roi-physical-video-marketing) February 2, 2025 Digital advertising has reached a strange inflection point. On paper, it offers everything marketers... [Read more](https://crm.marcmedia.io/blog/hidden-roi-physical-video-marketing) [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Engagement](https://crm.marcmedia.io/blog/tag/engagement) ## [How to Read MARC Engagement Data: A Practical Guide for Marketers](https://crm.marcmedia.io/blog/how-to-read-marc-engagement-data) January 15, 2025 Marketers love dashboards—but only when the data inside them is actionable. One of the biggest advan... [Read more](https://crm.marcmedia.io/blog/how-to-read-marc-engagement-data) [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Engagement](https://crm.marcmedia.io/blog/tag/engagement) ## [The Direct Mail Engagement Curve: What MARC’s Analytics Reveal About Buyer Behavior](https://crm.marcmedia.io/blog/direct-mail-engagement-curve) January 5, 2025 Direct mail has always been judged by blunt end results: responses, redemptions, calls, or form fill... 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