--- title: Marc Media Content Hub & Blog | Analytics description: Analytics | image: https://crm.marcmedia.io/hubfs/digital-wide.png --- [Skip to content](https://crm.marcmedia.io/blog/tag/analytics/page/1#main-content) [![logo-m-marc-white](https://crm.marcmedia.io/hubfs/logo-m-marc-white.svg)](https://crm.marcmedia.io/) - [Media](https://crm.marcmedia.io/media) - [Experience](https://crm.marcmedia.io/experience) - [Create](https://crm.marcmedia.io/create) - [About](https://crm.marcmedia.io/about) - [Blog](https://crm.marcmedia.io/blog) - [Help](https://crm.marcmedia.io/knowledge) Open main navigation Close main navigation - [Media](https://crm.marcmedia.io/media) - [Experience](https://crm.marcmedia.io/experience) - [Create](https://crm.marcmedia.io/create) - [About](https://crm.marcmedia.io/about) - [Blog](https://crm.marcmedia.io/blog) - [Help](https://crm.marcmedia.io/knowledge) # Content Hub Discover how measurable direct mail is transforming modern marketing. MARC’s content hub delivers data-driven insights, attribution strategies, and engagement analytics that help marketers prove ROI and outperform traditional channels. [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [budget](https://crm.marcmedia.io/blog/tag/budget), [cfo](https://crm.marcmedia.io/blog/tag/cfo) ## [Speaking CFO: Translating MARC Analytics Into Budget Approvals](https://crm.marcmedia.io/blog/speaking-cfo-video-brochures) June 10, 2026 Marketers often judge campaigns by creativity, engagement, and brand lift. CFOs look at things diffe... [Read more](https://crm.marcmedia.io/blog/speaking-cfo-video-brochures) [![](https://crm.marcmedia.io/hubfs/What%20500%20MARC%20Campaigns%20Reveal%20About%20Creative%20Optimization.png)](https://crm.marcmedia.io/blog/500-marc-campaigns-optimization) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Optimization](https://crm.marcmedia.io/blog/tag/optimization), [creative](https://crm.marcmedia.io/blog/tag/creative) ## [What 500 MARC Campaigns Reveal About Creative Optimization](https://crm.marcmedia.io/blog/500-marc-campaigns-optimization) May 11, 2026 There's always an internal debate about what will work best: Should the headline be more direct or m... [Read more](https://crm.marcmedia.io/blog/500-marc-campaigns-optimization) [![](https://crm.marcmedia.io/hubfs/A_B%20testing%20video%20brochures%20in%20action.png)](https://crm.marcmedia.io/blog/ab-testing-video-brochures) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Optimization](https://crm.marcmedia.io/blog/tag/optimization), [ab testing](https://crm.marcmedia.io/blog/tag/ab-testing) ## [A/B Testing Video Brochures: The Data-Driven Approach to 3x Better Results](https://crm.marcmedia.io/blog/ab-testing-video-brochures) May 4, 2026 Most marketers accept that some campaigns will hit and others will miss. The difference between team... [Read more](https://crm.marcmedia.io/blog/ab-testing-video-brochures) [![](https://crm.marcmedia.io/hubfs/Sales%20Enablement%202.0-%20Using%20Engagement%20Data%20to%20Prioritize%20Accounts.jpg)](https://crm.marcmedia.io/blog/sales-enablement-with-marc) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Sales Enablement](https://crm.marcmedia.io/blog/tag/sales-enablement), [prioritization](https://crm.marcmedia.io/blog/tag/prioritization) ## [Sales Enablement 2.0: Using Engagement Data to Prioritize Accounts](https://crm.marcmedia.io/blog/sales-enablement-with-marc) April 20, 2026 Sales teams have more tools than ever, but most of their day is still defined by guesswork - guessin... [Read more](https://crm.marcmedia.io/blog/sales-enablement-with-marc) [![](https://crm.marcmedia.io/hubfs/The%20Science%20of%20Sales%20Timing-%20When%20MARC%20Alerts%20Tell%20You%20to%20Call.jpg)](https://crm.marcmedia.io/blog/sales-timing-with-marc-alerts) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [timing](https://crm.marcmedia.io/blog/tag/timing), [sales](https://crm.marcmedia.io/blog/tag/sales) ## [The Science of Sales Timing: When MARC Alerts Tell You to Call](https://crm.marcmedia.io/blog/sales-timing-with-marc-alerts) April 13, 2026 Sales timing has always been half intuition, half luck. Reps try to follow up when they think a pros... [Read more](https://crm.marcmedia.io/blog/sales-timing-with-marc-alerts) [![](https://crm.marcmedia.io/hubfs/MARC%20SELECTED-14-rev%20copy-1.png)](https://crm.marcmedia.io/blog/why-marcs-get-6-engagements) [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Engagement](https://crm.marcmedia.io/blog/tag/engagement) ## [Why MARCs Get an Average of 6+ Engagements Per Recipient](https://crm.marcmedia.io/blog/why-marcs-get-6-engagements) March 17, 2026 Most digital ads are measured in fractions of a second. Most emails are glanced at once. MARC brochu... [Read more](https://crm.marcmedia.io/blog/why-marcs-get-6-engagements) [![](https://crm.marcmedia.io/hubfs/digital-wide.png)](https://crm.marcmedia.io/blog/what-10000-marc-views-taught-us) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [insights](https://crm.marcmedia.io/blog/tag/insights), [buyer behavior](https://crm.marcmedia.io/blog/tag/buyer-behavior) ## [What 10,000 MARC Views Taught Us About Buyer Behavior](https://crm.marcmedia.io/blog/what-10000-marc-views-taught-us) March 11, 2026 When you send enough MARC brochures, patterns start to emerge. Individual engagement sessions are in... [Read more](https://crm.marcmedia.io/blog/what-10000-marc-views-taught-us) [![](https://crm.marcmedia.io/hubfs/7inch%20HD%203D%20-%20Copy.jpg)](https://crm.marcmedia.io/blog/video-brochure-engagement-metrics) [Analytics](https://crm.marcmedia.io/blog/tag/analytics), [Engagement](https://crm.marcmedia.io/blog/tag/engagement), [metrics](https://crm.marcmedia.io/blog/tag/metrics) ## [Beyond Open Rates: 12 Video Brochure Engagement Metrics That Predict Sales](https://crm.marcmedia.io/blog/video-brochure-engagement-metrics) March 5, 2026 Open rates are a useful starting point, but they barely scratch the surface of how prospects actuall... [Read more](https://crm.marcmedia.io/blog/video-brochure-engagement-metrics) [![](https://crm.marcmedia.io/hubfs/Screen%20Shot%202022-08-29%20at%201.08.14%20PM.png)](https://crm.marcmedia.io/blog/multi-touch-attribution-direct-mail) [Direct Mail](https://crm.marcmedia.io/blog/tag/direct-mail), [Attribution](https://crm.marcmedia.io/blog/tag/attribution), [Analytics](https://crm.marcmedia.io/blog/tag/analytics) ## [Complete Guide to Multi-Touch Attribution for Direct Mail Campaigns](https://crm.marcmedia.io/blog/multi-touch-attribution-direct-mail) February 2, 2026 For years, direct mail has sat outside the attribution conversation. Digital channels get credit for... 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